Privacy Policy

Sander’s Fishing Guides, Inc., (hereinafter referred to as “SFG”) provides information about the outdoors to those who enjoy fishing, paddling, hiking, and birding in western New York. We provide this information through our books and subscription website, For purposes of this Privacy Policy, unless otherwise noted, all references to SFG include SFG and

We are committed to your data protection and data privacy. We recommend you read this Privacy Policy to better understand what information we collect and how we use it. 

Protecting your private information is our priority. This Privacy Policy Statement applies to SFG and governs data collection and usage. By using our website, you consent to the data practices described in this statement. 

Note that this site is intended for use by residents of New York State. If you are not a resident of New York State, be aware that the site does not necessarily comply with the data protection regulations of other locales, including but not limited to the European General Data Protection Regulation.    

Collection of your Personal Information

SFG does not collect any personal information about you unless you voluntarily provide it to SFG. However, you may be required to provide certain personal information when you elect to purchase SFG services, register for an SFG account, or send SFG an email message. Such personally identifiable information includes the following: 

  • First and last name
  • E-mail address
  • User name 
  • Password
  • Phone number

In addition, when you purchase SFG’s products and services, you must submit billing and credit card information to complete the purchase transaction. This financial information is provided to and retained by a credit card payment processor, not SFG. 

Use of your Personal Information 

SFG collects and uses your personal information to operate and deliver the services you have requested. SFG may also use your personally identifiable information to inform you of other products or services available from SFG.

Sharing Information with Third Parties

SFG does not sell, rent, or lease its customer lists to third parties. 

Legal Compliance and Public Safety 

SFG may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on SFG; (b) protect and defend the rights or property of SFG; and/or (c) act under exigent circumstances to protect the personal safety of users of SFG or the public.

Automatically Collected Information 

Information about your computer hardware and software may be automatically collected by SFG. This information may include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of SFG’s service, to maintain quality of service, and to provide general statistics regarding the use of SFG’s website. This information is collected by cookies.

Cookies are small data files that are placed on your computer or mobile device when you visit a website or use an online service. For example, cookies enable us to identify and authenticate you and remember your preferences so we can enhance your experience on our website. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. We strongly recommend that you leave the cookies activated, however, because cookies enable you to take advantage of some of the SFG website’s features; if you decline or delete them, parts of the SFG website may not work properly.

Children’s Privacy

Exposure to nature is important for everyone, including children. However, SFG’s business is not directed at children, and we do not solicit or knowingly collect any personal information from children under the age of 13 without verifiable parental consent. Parents should be aware that parental control tools are available online that you can use to prevent children from submitting information online without parental permission or from accessing material that is harmful to minors. If you learn that a child under 13 has provided SFG with personal data without parental consent, please contact SFG via the information provided below. 

E-mail Communications

From time to time, SFG may contact you via email for the purpose of providing announcements, promotional offers, alerts, and/or other general communications. If you would like to stop receiving marketing or promotional communications via email from SFG, you may opt out of such communications by clicking on the UNSUBSCRIBE button at the bottom of each email.

Changes to this Statement

SFG reserves the right to change this Privacy Policy from time to time. SFG will notify you about significant changes in the way SFG treats personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on SFG’s website, and by updating the “Last Updated” date at the top of this policy. 

Your continued use of the SFG website after such modifications will constitute your (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

SFG welcomes your questions or comments regarding this Privacy Policy Statement. If you believe that SFG has not adhered to this Statement, please contact us at:

Sander’s Fishing Guides, Inc.
34 Olney Drive
Amherst, New York 14226